“For most brands, a risky marketing move consists of not testing the copy on that new ad, or using a new media channel despite the lack of rock solid metrics.
Red Bull’s idea of risk is that one of its sponsored athlete’s bodily fluids will turn into gas as he plummets 24 miles from space at 800+ miles per hour while his parents, girlfriend and the rest of the world watch, live.
With the Red Bull Stratos Project, the energy drink brand-turned-media company brought extreme sports spectacle to new heights and redefined the idea of content marketing, PR stunt and brand utility.”
Strade del mondo!
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Il portale ospita aziende, uomini e piloti e vuol essere un luogo di incontro tra quanti vivono le “ruote”, qualunque esse siano, con passione, consci del valore che l’invenzione della ruota ha rappresentato per l’umanità tutta. Seguiteci con attenzione, non ve ne pentirete.
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The portal hosts companies, pilots and men and wishes to become a meeting place between those who live the “wheels”, whatever they are, with passion, conscious of the value that the invention of the wheel has been for all of humanity. Follow carefully, you will not regret.
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